1. High-Growth & High-Demand
24%+ YoY growth, far outpacing the industry average of 11.8%. Digestive, dental, and joint care variants account for over 80% of the market, with joint formulas surging 45% YoY—perfectly meeting the rigid needs of senior pets and those with sensitive stomachs.
2. Powerful Efficacy & Premium Potential
Science-backed formulas with precise dosage: 37% higher dental cleaning rate, 23% improvement in joint mobility. Vet-endorsed products command a 50%+ price premium, while additive-free recipes cut complaint rates by 60%+.
3. Superior Palatability & Adaptability
Retains natural meat aroma; size/ hardness tailored for dogs, catnip-infused for cats, boosting palatability by 40%+. Freeze-dried/air-dried processing achieves 95%+ nutrient retention and 90%+ protein digestibility, outperforming extruded treats by a wide margin.
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